How Utterbond Transformed Its Product Workflow Using Quickhunt

Utterbond is a fast-growing Shopify subscription management app that helps merchants run flexible subscription plans, build-a-box bundles, manage billing cycles, and reduce churn. While their product offered powerful subscription automation, the team struggled with a scattered feedback process, unclear feature priorities, and time-consuming communication with merchants. To continue growing, Utterbond needed a structured way to understand merchant needs, plan impactful features, release updates confidently, and communicate changes directly inside their app.

That’s when they adopted Quickhunt—the all-in-one product management and customer feedback platform built for SaaS and Shopify apps.

The Challenge

Before Quickhunt, Utterbond’s feedback workflow felt like a constant guessing game. Feedback lived across email, chat, internal notes, and long Slack threads. Ideas were duplicated, requests were forgotten, and the team had no clean way to understand what merchants cared about most.

Their roadmap meetings often felt overwhelming. There were too many opinions and not enough data.
A developer recalled,

It felt like we spent more time figuring out what to build than actually building it.

Merchants frequently asked, ““What are you working on next?” or “Did this feature launch yet?”—and the team had no simple way to share updates at scale.

The Utterbond team soon realized their old workflow wasn’t working anymore. Everything was scattered, and it was slowing them down.

They needed one clean system where feedback, the roadmap, changelogs, onboarding, and support could all stay together in one place—so the team could stop fixing small issues every day and focus on building the product.

Why Utterbond Chose Quickhunt

The Utterbond product team selected Quickhunt because it offered everything they needed in a single, easy-to-use platform:

• A centralized feedback board where merchants can submit feedback and upvote.
• A public roadmap that builds transparency and trust.
• A beautiful changelog to announce new features and improvements.
• In-app messages to welcome users, collect feedback, show banners, share checklists, and publish updates.
• A clean Help Docs system for creating and updating documentation fast.

Quickhunt matched their workflow, followed Shopify’s Polaris guidelines, and gave merchants a seamless way to participate in product decisions. When the founders walked through the demo, everything clicked.

One of them said,

It felt like someone built Quickhunt specifically for Shopify apps like us. It matched our workflow perfectly.

But the real turning point was the AI Assistant. It started answering merchant questions instantly, pointing them to the right help docs, and guiding them through features without the team getting involved.

The founder shared, “The AI Assistant saved us hours every single week. That’s when we knew Quickhunt was the right choice for us.”

How Utterbond Implemented Quickhunt

The team got started by adding a “Feedback & Roadmap” link right inside the Utterbond Shopify app dashboard. Almost instantly, merchants began submitting ideas and upvoting the ones they cared about most. For the first time, the team could see which requests had real demand.

The public roadmap became an instant hit. Merchants loved the transparency, and the support team felt immediate relief.

As their support lead shared,

The moment we publish the roadmap, merchants understand our plans and stop repeating the same queries.

Next, they launched the Quickhunt changelog. Instead of writing long update emails, they published clean, simple release notes. Merchants actually read them, and feature adoption has improved.

Then came the in-app messages. The team used banners to announce updates, surveys to capture feedback at the right moment, and checklists to help merchants onboard faster. New merchants felt guided instead of confused.

Finally, the team built their entire Help Center using Quickhunt’s Help Docs. Now, instead of answering the same questions repeatedly, they simply shared links. Clear articles meant shorter support interactions and happier merchants.

The team also added Quickhunt’s AI Assistant inside their app, and the impact was immediate.

Merchants started using the AI to ask questions about setup, features, and common issues. The best part? The AI answered instantly using Utterbond’s own help docs—without the team needing to step in.

How Quickhunt Transformed Utterbond’s Workflow

Six months after switching to Quickhunt, the change inside Utterbond was visible across every part of the product workflow.

Feedback was organized, structured, and easy to analyze. The team could finally see trends, understand merchant priorities, and build with confidence. Their roadmap shifted from internal guesswork to a transparent guide that merchants trusted.

Changelog updates improved visibility. The product team noticed merchants engaging with new features much faster because they knew exactly what had been released.

In-app messages became a direct communication channel between the Utterbond team and merchants. They no longer depended on email alone. They guided merchants inside the app, captured insights instantly, and announced updates in a frictionless way.

Help docs became a source of truth. Support agents felt empowered. Merchants felt supported.

One founder summed it up perfectly:

Quickhunt didn’t just help us organize feedback — it brought our entire product communication into one place. It changed the way we build.

The Real Impact on the Team and the Product

The improvements weren’t just internal; merchants felt the difference too. They appreciated being heard, being involved, and being informed.

I finally feel like my voice matters. I can request features, vote on ideas, and see exactly what’s coming next.

The product team experienced less confusion, fewer debates, and clearer direction. Using actual merchant demand instead of assumptions made roadmap planning twice as fast.

The support team loved the help docs.

And the founders noticed something even more important—happier merchants stayed longer, used more features, and trusted the roadmap.